Casio Computer Co., Ltd. · Tokyo · est. 1946 --:--:-- JST · TOKYO

An object lesson, in resin

F91W

Nineteen Eighty-Nine.
Still ticking.

Loop · 01 Made in Yamagata
01/05 FIVE OBJECTS · ONE PHILOSOPHY
Casio F-91W in white resin, modded with red LCD digits
Casio F-91W classic black, alarm chrono, water resist 50M
Timex Classic Digital, yellow, Indiglo
Casio F-91W classic black, blueprint reference
Casio F-91W all-black variant with WR badge
2024

F-91W Resin White

The 21-gram object in summer white. Inverted red LCD, same case, same 7-year battery.

¥1,090 · WR · 21 g
1989

F-91W The Original

Black resin, alarm chrono, water resist 50M. Never redesigned. Still ¥1,090.

¥1,090 · 50M · 21 g
1979

Timex Indiglo

The American answer. Acid yellow resin, Indiglo backlight, same digital DNA.

$24.95 · INDIGLO
CATALOGUE

F-91W Reference

Thin and light design. Digital face. Urethane band. Five lines from the engineering sheet.

SPEC · ALARM CHRONOGRAPH
2019

F-91W All Black

Stealth edition. Black case, black bezel, black band. The same brain, dressed down.

¥1,500 · WR · 21 g

A 21-gram object

An object
that refuses
to age.

Casio's industrial designers in Tokyo finished the F-91W in 1989 and have not touched it since. The mould tools still in use in Yamagata produce the same case, the same buttons, the same green LCD that was first photographed for the 1989 catalogue.

Case
Resin · 33.4 × 35.2 × 8.5 mm
Weight
21 g, strap included
Movement
Quartz · ±30 sec / month
Battery
CR2016 · 7 years

Document 01 / Origin

In 1989, a 21-gram object left a factory in Yamagata and proceeded to outlive presidents, marriages, smartphones, and the Soviet Union. It is still in production. It has never been redesigned.

Years in production
37
Estimated units
~300,000,000
Retail since launch
¥1,090

Document 02 / The Family

Four watches.
One philosophy.

Nothing in this lineup has been redesigned in three decades. Some objects get it right the first time and the trick afterwards is to leave them alone.

01 2024
Casio F-91W resin white modded with red LCD

F-91W · Resin White

The 21-gram object in summer white. Inverted LCD glows red instead of grey, otherwise unchanged since 1989.

Read file →
02 1989
Casio F-91W classic black with red Water Resist 50M

F-91W · The Original

Black resin, alarm chrono, water resist 50M. The catalogue photograph that has not changed since 1989.

Read file →
03 1979
Yellow Timex Classic Digital with Indiglo

Timex · Indiglo

The American answer. Acid yellow resin, Indiglo backlight, same digital DNA. Different passport.

Read file →
04 2019
Casio F-91W stealth all-black edition

Document 03 / From the Catalogue

Half a century of
not changing the formula.

Selected pages from the Casio advertising archive, 1978 to 1989. Reproduced courtesy of Casio Computer Co., Ltd.

Casiotron Mexico advertisement, 1978
01 Casiotron — Mexico 1978 "Los relojes que establecen una nueva norma." Six models on the page, all 1/100-second stopwatch, all under three thousand pesos.
Casiotron magazine advertisement, English market, 1979
02 Setting a new standard 1979 English-market reprint. "An incredibly functional, fully automatic world of precision not found in conventional watches."
Casio G-Shock magazine article, Skin Diver December 1983
03 Casio's G-Shock 1983 Skin Diver, December issue. "A durable, low-cost electronic multi-function watch for divers." The first review of the DW-5000.
Casio editorial collage, hand and G-Shock
04 Casio Computer Co., Ltd. archival From the company history: Kashio Tadao, Toshio, Kazuo and Yukio, Shibuya, Tokyo, founded April 1946. First entirely compact electronic calculator, 1957.

Document 04 / Cultural Record

Worn by more world leaders, athletes, programmers, schoolchildren, and field reporters than any other object on Earth.
— attributed, repeatedly, since 1994

Document 05 / Bill of Materials

No marketing required.

F·91W·1 Model designation, Casio Watch Catalogue, p.218
  • ·Quartz movement, accuracy ±30 sec/month
  • ·33mm resin case, 21 grams
  • ·WR / splash & rain resistant
  • ·CR2016 battery · 7-year life
Stopwatch
1/100 SEC
Range
00:00 → 59:59
Calendar
AUTO · 2099
Alarm
1 DAILY
Light
LED · 3 SEC
Battery life
7.0000 YR
Weight
21 G
Retail
¥1,090

Made in Thailand. Designed in Tokyo. Worn everywhere.

Document 06 / Acquisition

Order an F-91W ¥1,090

Free shipping inside Japan. Two-year warranty against your own clumsiness.